If you will look at the current state of the tourism industry, you’d agree that 2020 was a rough year for the industry. Empty hotel rooms not to mention Airline companies letting go of their employees, the pandemic has affected the entire industry.
Vacation rentals have become a casualty of the pandemic as well. However, given the improving numbers, with the curve getting flattened in some areas, things may be going to pick up by next year. However, the vacation rental industry needs to come up with an approach that would help them attract visitors. Here are some digital marketing strategies that can help vacation rentals fill out their booking for next year.
Be Part of a Credible Booking Website
First, you might want to look for some of the best websites out there. Airbnb is one of the most popular platforms for vacation rentals. However, this isn’t the only platform that can bring you some guests. VacationRental365.com is another option that can give you guests. VacationRental365 is a stand out since it has provided vacation rental hosts the proper guidance needed to operate a vacation rental business.
Vacation Rental 365 offers a platform that is also easy to use for their hosts and their guests. And because it is less popular than Airbnb, it offers a better deal taking out a smaller percentage to your earnings.
Build Your Own Website/App
There are vacation rental owners that reaped the benefits of not competing against other vacation rentals. By having your own website, you don’t have to rely on other booking websites. Instead, you have your guests directly booking on your site or your app. It allows them to also talk to you directly. The only downside is that it is an additional cost for vacation rental hosts. However, there are alternative options to this. You can hire a freelancer to design and develop a website and/or app for your vacation rental. It is usually cheaper this way.
A lot of people today are happy to just look at travel photos from yesteryears. You can take advantage of people’s nostalgia by posting beautiful photos of places that can be visited in the area in case they decided to stay in your property. This can give you leads that could turn into actual guests.
Create High-Quality Content
Content is another important step that every vacation rental host need to figure out. This is especially needed if you decided to make your own website. However, if you are running your social media accounts, you will still need to think of ways on how to produce the best content for your audience. Good content can get potential guests to engage. You’d also have the chance to explore a new market as good content usually gets shared.
One of the things that we can’t deny is that 2020 may have been a tough year not only for vacation rentals but for the rest of the tourism industry. However, with things improving, it is important to prepare the possible digital marketing strategies that can make 2021 a fruitful year for the industry.